A frank 45-question diagnostic, tailored to your venture’s stage and sector. You leave with a report that tells you what to fix first and what you can build on.
APAM is part of the Institutional Solutions
If you have no clear answer to one of them, the diagnosis starts here.
Because most big decisions in a venture are made before you know where its weak point is.
Spot the critical gap before pouring money into marketing, hiring or expansion, so you start with what saves the venture, not what pleases you.
The report separates the critical axes that need immediate action from the strengths you can build on.
Your result reflects your own answers. Your honesty with yourself is what gives the report its value, with no flattery and no exaggeration.
An A4 printable report you can show to a partner, investor or advisor, so the conversation starts from data, not impressions.
Reassess every six months or at any strategic shift, and keep your assessment files to compare where you improved and where you did not.
Questions change between idea, start-up, growth and expansion, and across ten sectors, so you are never asked what does not concern you.
Each axis measures a place where ventures typically fall, not what the founder would like to hear.
Is the problem real and the solution clear?
Is the model profitable and sustainable?
Have you tested and adjusted based on data?
Is the leader ready to lead what they build?
Are responsibilities and decisions clearly structured?
Does the organisation run on systems or on people?
Can the model be repeated and grown?
Is the venture ready for the regional market?
Is the founder a strength or a risk?
Name, sector and stage. The questions are set accordingly.
Five per axis, on a clear 1–5 scale with an explanation for each question.
Critical axes, strengths, a detailed report per axis, and a final recommendation.
You choose where it is stored on your device, and open it later to continue or compare.
For every stage of a business, and for everyone who works in it.
Before you spend on your idea, or after launch to see why it stalls.
Before expanding or investing, to know whether the structure can bear it.
A ready diagnostic to open the conversation with clients and document the findings.
A structured, uniform first screening of several ventures against one standard.
Your answers and results are never sent to any server. You save them in a file on your device and choose the location yourself. All we know about you is your access code and subscription date.
Relationships built on trust, grown into joint collaboration








Choose what fits your readiness now.
A team, an organization or several ventures? Write to me and I will tell you if it fits.
Contact meOne assessment for $19 valid for 7 days, or a renewable subscription.
See the plansA single assessment if you need one analysis, or a subscription you can renew whenever you like. The tool runs on the site in Arabic and English with a single code.
Your access code arrives by email. Open the tool from this page or the link in the email, enter the code, and start. The period is counted from your first sign-in, not from the payment.
Choose the “Single assessment” plan for $19. You receive a code that works for 7 days from your first sign-in, in which you complete your assessment, save its file and print your report. If you need more later, buy any plan with the same email and your code is extended.
No. The tool runs only on dralaali.com and always stays up to date. What you save is the data file of your assessments.
Your data is not lost; it is in a file you hold. Renew by buying any plan with the same email and your code works again; open your file and continue where you stopped.
Yes. The new period is added to your remaining days.
Yes, in any modern browser. Choosing where to save the file yourself is supported by Chrome and Edge on desktop; in other browsers the file goes to your downloads folder.
Choose the “12 months, custom” plan and, after payment, send your organisation’s name; it appears in the tool and reports.
The code is for one organisation. For team or incubator use, contact us for a special arrangement.
Once APAM reveals the gaps in your venture, the question remains: how are they treated, and how does your organization become a system that runs without you? That is what SITOS works on. It is a separate system, and you do not need it to use APAM.
Learn about SITOS →Forty-five frank questions that may change your priorities.
Five stages every venture passes through, each with a point where many stumble. Knowing them early is half the way through.
Spotting the real opportunity and understanding the market before any financial commitment.
Building the business model, the operations and the strategic plan.
The founder evolves too: conscious adaptation as the venture grows.
Entering the market with a clear brand and deliberate marketing.
Sustainable scaling through partnerships, governance and institutional management.
