Are You Creative in Your Work? How Long Will Your Organization Live?
In this article, I will address the concept of sustainable creativity and its relationship to achieving profits and continuity in companies, institutions and commercial systems.
1 What is sustainable creativity?
The ability for sustainable creativity is an extremely important prerequisite for achieving both competitive advantage in the foreseeable term and viability in the long term.
This requires creating unconventional methods of innovation in order to revitalize the concept of work in existing businesses or to seize neglected opportunities in the market, a situation that protects the organization from any potential competition in the future.
Despite this advantage, only a few companies show systematic practices in sustainable innovation management that turn new innovative technologies into products and/or services capable of competing globally.
2 What is competitive advantage?
Competitive advantage is the superiority of companies over others because of the ability of their products or services to achieve the best profitability in the market, thanks to their distinguished position among competitors. It is directly affected by several factors, including innovation and intellectual property rights.
The more innovations there are, the higher the company's market share and market value, and companies such as Google, Facebook and Instagram are the best example of that.
It is worth noting that small and medium enterprises are highly flexible, adaptable and opportunistic organizations in seizing opportunities.
This flexible adaptation is the product of mechanisms for responding to rapid changes in the market competition arena, which is reflected in the continuous development of new global models of work environments.
Unfortunately, we rarely see realistic sustainability achieved for these huge efforts in Bahrain.
It is true that many unique radical innovations started from small and medium-sized companies, but for several reasons, most importantly successful marketing, the balance tips in favor of larger companies.
It is directly affected by several factors, including innovation and intellectual property rights
3 The future through the present
So, since achieving sustainable creativity amid the challenges of existing competition is the main pillar for all organizations in all sectors, and since in the field of free enterprise it is important to achieve maximum return, which requires maximum exploitation of all resources, it is vital to monitor the suitability of the work environment in organizations and diagnose the existing situation scientifically, in order to draw up the plan of necessary reforms, establish it and follow up on implementation and correct the course, to ensure being in a competitive zone safe from the dangers of economic globalization's challenges in the era of the digital and technological revolution with its accelerating pace.
Achieving sustainable creativity amid competition challenges is vital for all organizations in all sectors.
In the field of free enterprise, it is important to achieve maximum return, which requires maximum exploitation of all resources.
What helps here is that foreseeing the future is possible through simple questions about the present. So you can examine and investigate the weak points in your work environment yourself.
The question: how long will your organization, your business activity, live?
Enjoy your work!
If you measure your organization's performance and want to know where the gap is, this test gives you a detailed report and a ninety-day plan.
Mr. Ahmed AlAali
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