مقالات
مقالات في القيادة وريادة الأعمال واستدامة المؤسسات
Entrepreneurship
When the Return Is Bigger Than the Profit: The Story of KalamSaha
A health platform that ran from 2014 to 2018 and measured itself by community profitability rather than financial profit, and what it left behind.
September 2024 · 2 min readThe One Mistake I Have Rethought for Years: Choosing Partners
A fast-growing venture, investments many times its capital in the first year, and one lesson I keep returning to: how partners are chosen, and why governance is the answer.
June 2023 · 2 min readLearning from Failure: The PepsiCo Story
PepsiCo went bankrupt twice early in its life. What the Crystal Pepsi failure and its return teach us about entrepreneurship.
June 2022 · 2 min readEntrepreneurship as Constraint Engineering
For decades entrepreneurs have been sold one illusion: freedom. Absolute freedom produces strategic chaos. The answer is constraint engineering.
June 2026 · 3 min readThe Best and Worst of Entrepreneurship
Entrepreneurship is not a success story, it is a test of awareness.
June 2026 · 2 min readWhere Do You Stand in the Business World?
Your classification in business is not a title you choose, but the result of your daily behavior and the way you think.
June 2026 · 2 min readDefining Product-Market Fit
Product-market fit is not a term you can define by comparing a few metrics to benchmarks. It is made of early signs you watch over time.
October 2022 · 2 min readBuild Your Business Capabilities First, Then Your Brand
A free piece of advice: focus on developing a product, and once the market accepts it, start building your brand.
November 2021 · 2 min readSuccess Strategies in the World of Startups
A comprehensive guide for risk-takers on risk and future profit in the world of startups.
May 2024 · 2 min readWhat Has Business Pitching Taught You About Startups?
Have you ever prepared a pitch? Most founders favor polish over substance, and that is a serious mistake.
December 2021 · 2 min readAre You an Entrepreneur, an Initiator or a Trader?!
What is entrepreneurship, and who are the businesspeople and the initiators?
September 2018 · 2 min readBe Smart to Beat the Big Competitors
How small companies and institutions can win against the competition of big companies by using the strengths that only small businesses have.
February 2020 · 5 min readHow to Make Sure Your Project Will Succeed Before You Start
Five signs that tell you your venture is likely to succeed even before you begin, from a clear market to a clear business model.
September 2021 · 4 min readHaving Trouble in Your Business? Afraid of Loss, or Even Collapse? Could You Be About to Close the Doors of Your Trade and Livelihood?
How to find out whether your business can recover before closing its doors for good: identify the problem, revive marketing, rework offers, change the model, raise funds and cut costs.
October 2019 · 5 min readIs It Time to Change Your Business Model?!
Four signs that it may be time to change your business model, and why a model must have room for sustainable growth.
December 2019 · 4 min readWhat Is the Best Predictor of Who Will Become Successful?
People assume success comes from luck, intelligence, money or education. The best predictor of who will succeed is simpler than that.
November 2024 · 3 min readManagement & Strategy
When the World Shut Its Doors: How a Crisis Becomes a System
A crisis does not create the opportunity; it reveals the gap. How a business continuity program became an operating system that served more than 1,700 businesses, and why the exit was designed from day one.
May 2026 · 2 min readTurning Pricing Pushback into Customer Loyalty
Navigating challenges with product pricing can be tough, but addressing customer concerns effectively can…
September 2024 · 2 min readYou Can Never Know Success Until You Know Failure
The opposite of success is failure. Even the rich and successful fail, so what does success really mean?
October 2021 · 2 min readHow Do Strong Leaders Differ from Weak Ones?
Cognitive, emotional and social intelligence are no longer enough: leadership now requires political intelligence.
August 2022 · 2 min readThe Standards and Traits of an Ethical Leader
Ethical leaders set high standards and carry out tasks and activities according to those standards. These are some of them.
December 2023 · 2 min readThe World Now: From Rules to Relationships
The structure of global trade is being reshaped, not by a grand design, but by accumulation and necessity.
June 2026 · 2 min readLeadership Is Not in What You See, but in What Continues After You Are Gone
The real test of leadership is not when you are present, but when you are absent.
June 2026 · 2 min readNot Everything Asked of You at Work Is Logical
A lesson from 1991 about expectations that defy logic, and why the real problem is culture, not performance.
July 2026 · 2 min readCompetition Is No Longer Only Inside Your Sector
We now compete not only with companies in our own industry, but with companies from outside the circle that steal customers with new digital offerings.
May 2022 · 2 min readA Year of Pain, and a Year Full of Lessons
We cannot change what happens, but we can always change what it means to us and to our businesses.
December 2021 · 2 min readHow Do I Sell? Focus on the Right People
A new client who works as a real estate agent asked me how to sell. Focus on selling rather than advertising.
January 2021 · 2 min readArtificial Intelligence and the Metaverse in Marketing
Artificial intelligence will play an important role in metaverse marketing. Is the metaverse a blessing or a curse for small and medium businesses?
January 2022 · 2 min readThe Art of Value: How to Raise Your Company to the Peaks of Respect and Appreciation
Value is not just a product or a service, but a complete experience the customer feels through satisfaction and comfort.
March 2024 · 2 min readCustomer-Related Intangible Assets
Intangible assets that gain their value from interactions with customers: brand reputation, loyalty, customer databases and contractual agreements.
March 2024 · 2 min readCustomer-Related Assets and Their Importance in Strengthening the Relationship with Companies
Reputation, loyalty, trust, effective communication and positive experiences: how to invest in the intangible assets that tie customers to companies.
April 2024 · 2 min readWhat Is Account-Based Marketing (ABM)?
Account-based marketing is a focused B2B approach where marketing and sales work together to target the best-fit accounts and convert them into customers.
February 2021 · 2 min readWhat Is the Most Important Thing in Business?!
Do what you say you are going to do. The most important thing for business success, and the hardest for most people.
January 2020 · 2 min readYour Trademark Is Not Yours
Owning a trademark on your product or service name is different from owning a unique name. Brand ownership is really about three things: creation, identity and perception.
September 2021 · 2 min readBusinesses and Professions in Crisis
Practical marketing advice for coming out of a crisis stronger than you went in: mindset, services, budget, digital communication and sustainability.
September 2021 · 6 min readManagement Consulting: What It Is, Why It Matters and Who You Need
Management consulting is not a luxury for big companies. It is a practical tool for any business that wants to see its reality objectively and decide with awareness.
December 2020 · 9 min readRaise Economic Growth, Do Not Kill It
What drives economic growth, what Covid-19 did to productivity, and what business owners and the state can do to build the local economy rather than kill it.
August 2020 · 21 min readDear Bahraini Merchant, Your Meal from the Biggest Grouper Is Coming
Amazon's arrival in a local market is cheerful in the short term and disastrous in the long term unless the predator's claws are trimmed.
August 2018 · 4 min readCoronavirus Causes Losses for the Management Consulting Industry in Bahrain and Worldwide
Management consulting depends on meetings and travel, and it is among the industries hit hardest by the pandemic. A view from inside the industry in Bahrain.
May 2020 · 4 min readHow to Raise the Efficiency and Success of Your Business
If you want to raise the efficiency and success of your business, raise the value of your employees.
November 2021 · 6 min readHow to Restructure Your Company Successfully
Changing market conditions, shifting consumer trends and growing competition can make restructuring necessary. Here is how to plan it.
January 2020 · 5 min readKey Performance Indicators (KPIs)
What KPIs are, their types and examples, how to measure them, and why fewer is better.
December 2019 · 8 min readWho Is More Important to Your Organization: The Customer or the Employee?
This question was put to top CEOs, businesspeople and influential leaders across more than 2,000 global companies. The answer is simpler than it looks.
October 2022 · 4 min readBusiness Success: Added Value for Your Customers and Profits That Please You
Small business success takes more than a great idea: a business model, a business strategy, a business plan and the ability to change.
December 2019 · 3 min readAre You Creative in Your Work? How Long Will Your Organization Live?
Sustainable creativity is a prerequisite for competitive advantage and long-term viability. How long will your organization live?
September 2018 · 3 min readمقالات مصوّرة
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