Artificial Intelligence and the Metaverse in Marketing

The COVID-19 pandemic also pushed the reality of the metaverse forward significantly. Engaging in online behavior became less of a “taboo” or something “hostile to communities.” Online shopping, streaming and social interaction almost became a necessity for everyone, even for its critics. We are still working with many people who have not returned to their workplaces to this day, which means that engagement in the metaverse has come close.

Many experiences helped all of us stay connected and fight loneliness during the pandemic, and these rapid behavioral changes happened worldwide, making the reality of the multiverse seem almost within reach.

Personally, I do not believe the metaverse will reach its full potential very quickly in the Arab countries, and it may take more than a decade. Globally, however, the foundations of this “new life” are already being laid, and the early adopters are already there, setting its foundations and rules. These adopters have no time to waste, because for them, the new life is the path through which the world's money will flow into their coffers.

There is the well-known saying: “If you want a tree, the best time to plant it was 20 years ago, and the second best time is now.”

I believe this applies to digital marketing in the next iteration of the internet world in which we will all find ourselves.

The question remains: is the metaverse a blessing or a curse for small and medium businesses?! If there are no minds in it that understand how it works and how to benefit from it, and from artificial intelligence!