Build Your Business Capabilities First, Then Your Brand

In Formula 1 racing, we often see the Mercedes team winning, because it has the most efficient car, the one most capable of winning. We also see that the Renault car is not able to win many races. The car that wins is usually the strongest, the most solid and the most able to endure very high performance. In addition, a better driver improves the chances of success and winning races.

If you continuously and consistently improve the core capabilities of your company, especially your product, and stick to a simple strategy: a strong, exceptional product, great features or functions, an affordable price and an outstanding customer experience, then be sure you will have a chance at survival and continuity.

When you reach the stage of being satisfied with the product, only then launch the company and develop the brand image and the other additional aspects.

At the beginning, with a small budget and simple work, you will build your core capabilities.

Stick to a simple strategy. Do not do many extra things at the start of your business, which may be the cause of your failure, because you will leave the circle of building the product at its core and enter a long spiral of less important dualities. Just focus on developing a product.

And when you find that the product is accepted in the market and you are making money, only then start building your brand gradually, so that people accept it and so that it is not costly in money, effort and time.