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Management & Strategy

The System Nobody Sees Until It Stops: The Story of the Lucent Logistics System

By Mr. Ahmed AlAali·April 2019·2 min read
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At Lucent Technologies, Middle East and North Africa, I built the complete operating system for logistics. It was a new experience for me, but I am happy with what I added to the company.

Logistics systems have a strange nature: when they work well nobody notices them, and when they fail everybody does. That makes building them work that is not rewarded much in the moment, but it makes the difference between a company that moves smoothly and one that drains itself every day putting out fires.

It was not merely arranging shipping and storage. It was redefining how things move inside the organization: who requests, who approves, who executes, and how we know the work is done. When this is written down clearly, it becomes possible to measure it, then improve it, then rely on it.

I was also responsible for the company obtaining the ISO quality certification. In my view, this certificate is not a stamp hung on the wall. It is evidence that the company works in a way that can be described, repeated and reviewed. In other words, it is evidence that a system exists.

What I learned

  • A good system is one whose owner does not need to explain it every day.
  • Quality is not a stage added at the end; it is the natural result of clarity in the work.
  • Entering a new field does not weaken you, if you master the method that governs all fields: how to build a system.

From this experience and others like it, my conviction was born that an organization is measured not by what its founder does, but by what it does when he is not there.

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