When the Return Is Bigger Than the Profit: The Story of KalamSaha
KalamSaha launched in 2014 with very modest capital. It was a strong and unique project for its time, a platform that spoke to people about health in their own language.
The project ran for four years, until 2018, and generated decent income during that time. But I never measured its success by financial profit. I was interested in another kind of profitability: community profitability. I wanted something to change in people's awareness and in their relationship with healthcare.
In this project in particular I reached places, people and conferences that would not have been possible without it. Evidence of that is the appreciation certificates it received from health conferences in several countries, which we gathered in the photo album on this website.
The site no longer exists today, but the impact it made is still present in every relationship I built through it.
What I learned
- The entrepreneur should decide early which “return” they are measuring: money, impact, or both. Mixing them confuses decisions.
- A specialized platform opens doors that individual efforts do not.
- Sometimes the network you build is the most valuable thing that remains of the project.
A direct advisory hour to present your situation and get a direct opinion.
Mr. Ahmed AlAali
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